Membership Retention by Organization Type (DATA)

Are current members’ intentions to renew their museum memberships or performing arts subscriptions the same as they were a mere five years ago? It differs by both organization and type.

Here’s the data and what your own organization needs to know.

Recently, we’ve been examining audience shifts, onsite satisfaction, trust perceptions, top-of-mind awareness, and other trends impacting attendance projections for both exhibit-based and performing arts organizations alike.

Linked to many of these themes are terrific questions regarding membership trends and, specifically, membership...