Data & Analysis

Intent Vs. Interest in Visiting Cultural Organizations: Why These Metrics Matter (DATA)

A data-informed resource for cultural executives

Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.

Data & Analysis

Dive into data on audience perceptions, behaviors, and expectations.

explore

Thought Fuel

Strap on your thinking cap and explore professional analyses and insights.

explore

Fast Fact Videos

Watch and share short videos that summarize urgent industry trends and best practices.

explore

Three Cognitive Biases That Skew The Thinking Of Cultural Professionals

Current Condition

Fast Fact Videos

Do Discounts Attract New Visitors To Cultural Organizations? (DATA)

Earned Revenue

Thought Fuel

How I Got Here: My Path In The Visitor-Serving Sector

Current Condition

Fast Fact Videos

The Goldfish Problem: How To Get Attention Of Potential Visitors

Marketing

Thought Fuel

Romanced By Virtual Reality? Four Actual Realities To Consider For Cultural Organizations

Visitor Experience

Data & Analysis

A Long Lead: The Decision-Making Timeframe Of Cultural Attendees (DATA)

Marketing

I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makers who are responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. I’m a curious, camp counselor-type – and I have a thing for cultural centers.