Fast Fact Videos

Visitor-Serving Superpowers: How Cultural Entities Are Leading Private Companies

A data-informed resource for cultural executives

Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.

Data & Analysis

Dive into data about audience perceptions, behaviors, and expectations.

explore

Thought Fuel

Strap on your thinking cap and explore professional analyses and insights.

explore

Fast Fact Videos

Watch and share short videos that summarize urgent industry trends.

explore

The Cost of Cutting Marketing Budgets Within Cultural Organizations (DATA)

Marketing

Data & Analysis

Arts & Culture Remain Less Important To Younger Generations (DATA)

Current Condition, Marketing

Thought Fuel

Why Forgetting That Industry Experts Have Biased Perspectives Hurts Cultural Organizations

Current Condition

Thought Fuel

Redesign Launched! Introducing the New Know Your Own Bone

Current Condition

Thought Fuel

Audience Insights: Organizations Overlook The Most Important Clues

Current Condition

Fast Fact Videos

Do Expansions Increase Long-Term Attendance? (DATA)

Earned Revenue

I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makers who are responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. I’m a curious, camp counselor-type – and I have a thing for cultural centers.