Data & Analysis

Unwelcoming, Uninteresting, and Unengaging? Here's What's Up With Perceptions of Children's Museums (DATA)

A data-informed resource for cultural executives

Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.

Data & Analysis

Dive into data on audience perceptions and behaviors.

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Thought Fuel

Strap on your thinking cap and explore professional analyses and insights.

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Fast Fact Videos

Watch and share short videos on urgent industry trends.

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People Trust Museums… Even If They Don’t Visit Them (DATA)

Business Insights

Thought Fuel

Do What You Love: Celebrating A Decade of Know Your Own Bone

Executive Leadership

Fast Fact Videos

Why Understanding Trends Is Critical For Cultural Organization Success

Business Insights

Thought Fuel

Social Media is More Important Than Ever For Cultural Entities – Here’s What You Need to Know

Marketing, New Audiences

Thought Fuel

Bursting The Bubble: Why It’s Surprising To Learn How Few People Visit Cultural Organizations

Business Insights, Executive Leadership

Thought Fuel

Facilitation vs. Intervention: The Secret To Successful Onsite Technology in Cultural Organizations

Visitor Experience

Data & Analysis

Your Members Visit All The Time! …Or Do They? (DATA)

Fundraising & Membership

Fast Fact Videos

Your Members Aren’t Always Your Visitors – And That’s Okay (DATA)

Fundraising & Membership

I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makers who are responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. I’m a curious, camp counselor-type – and I have a thing for cultural centers.