Fast Fact Videos

Your Members Aren't Always Your Visitors - And That's Okay (DATA)

A data-informed resource for cultural executives

Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.

Data & Analysis

Dive into data on audience perceptions and behaviors.

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Thought Fuel

Strap on your thinking cap and explore professional analyses and insights.

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Fast Fact Videos

Watch and share short videos on urgent industry trends.

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How Often Do People Really Revisit Cultural Organizations? (DATA)

Business Insights

Thought Fuel

Data-Driven Fun Facts: What Kittens and The Canadian Rockies Have To Do with Visiting Cultural Entities

Business Insights

Data & Analysis

Musing On A Mobile App For Your Cultural Organization? Read This First (NEW DATA)

Marketing, Visitor Experience

Data & Analysis

Same People, More Visits: What Growing Repeat Attendance Means for Cultural Organizations (DATA)

Business Insights

Thought Fuel

“Clear Your Brain Every Five Years” And Other Lessons from A Leadership Career

Executive Leadership

Fast Fact Videos

Crunching The Numbers – Just How Valuable Are Your Members? (DATA)

Fundraising & Membership

Data & Analysis

Game Changer: Social Media Followers Report Better Experiences At Cultural Organizations (DATA)

Marketing, Visitor Experience

Data & Analysis

It’s True. Social Media Followers Are More Likely To Visit Cultural Organizations (DATA)

Business Insights, Marketing

I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makers who are responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. I’m a curious, camp counselor-type – and I have a thing for cultural centers.