Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.
I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makers who are responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. I’m a curious, camp counselor-type – and I have a thing for cultural centers.
Insight on leadership trends impacting executive decision-makers within cultural organizations
Data on audiences motivations and behaviors, and findings impacting financial health
How to increase reputation in order to effectively drive attendance
Research to aid in effectively engaging new and diverse audiences
How to increase onsite satisfaction to motivate revisitation and mission execution
Data and analysis to aid in and satisfying members and philanthropic supporters