Thought Fuel

Why Museums And Cultural Organizations Are Failing To Become Data-Informed Institutions

A data-informed resource for cultural executives

Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.

Data & Analysis

Dive into data on audience perceptions, behaviors, and expectations.

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Thought Fuel

Strap on your thinking cap and explore professional analyses and insights.

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Fast Fact Videos

Watch and share short videos that summarize urgent industry trends.

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Fellow Millennials: Here Are The Four Best Reasons To Join A Nonprofit Board

Current Condition, Fundraising & Membership

Data & Analysis

Finding: Cultural Organization Visitors Are More Likely To Vote (DATA)

Current Condition

Fast Fact Videos

The Increasing Costs of Running Cultural Organizations (DATA)

Earned Revenue

Fast Fact Videos

Do Free Museums Attract Lower Income Visitors? (DATA)

Access Programs, Earned Revenue

Thought Fuel

Thank You, Metropolitan Museum of Art: How Headlines Help Cultural Organizations

Current Condition

Thought Fuel

Nontraditional Visitors Are Not Low-Income Visitors: A Leadership Assumption Hurting Cultural Organizations

Access Programs, Earned Revenue

I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makers who are responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. I’m a curious, camp counselor-type – and I have a thing for cultural centers.