First Half of 2025 Data Wrap-Up: Sign Up For Live Q&A

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A data-informed resource for cultural executives

IMPACTS Experience provides data and analysis to inform the evolution of visitor-serving organizations so that they may optimize mission execution and financial sustainability.

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Exclusive Access: A Primary Benefit Among High-Value Members (DATA)

Business Insights, Earned Revenue, Fundraising & Membership

Data & Analysis

More Spending or Less? A Divide in How Potential Visitors Are Reacting to Economic Concerns (DATA)

Business Insights, Current Condition, Earned Revenue

Data & Analysis

How Has Trust in Cultural Entities Changed? (DATA)

Behaviors & Motivations, Current Condition, Executive Leadership

Data & Analysis

Intentions to Visit Exhibit-Based Cultural Entities Are Down (DATA)

Behaviors & Motivations, Current Condition

Data & Analysis

Ticket Purchasing Frustrations Are On the Rise: Here’s Why (DATA)

Earned Revenue, Visitor Experience

Data & Analysis

Intentions to Visit the US Have Declined Among International Audiences – and the Potential Impact on Cultural Entities Looms Large (DATA)

Behaviors & Motivations, Current Condition, Executive Leadership

Data & Analysis

The Primary Purpose of a Visit to a Cultural Organization (DATA)

Behaviors & Motivations, Business Insights

Data & Analysis

Headwinds and Tailwinds for Cultural Organizations (DATA)

Business Insights, Executive Leadership

Data & Analysis

Dive into data on audience perceptions and behaviors.

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I am the publisher of this website and Founder & Managing Member at IMPACTS Experience. I work with executive decision-makers who are responsible for ensuring the long-term relevance and financial success of their mission-driven organizations.

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First Half of 2025 Data Wrap-Up: Sign Up For Live Q&A

A data-informed resource for cultural executives

Exclusive Access: A Primary Benefit Among High-Value Members (DATA)

More Spending or Less? A Divide in How Potential Visitors Are Reacting to Economic Concerns (DATA)

How Has Trust in Cultural Entities Changed? (DATA)

Intentions to Visit Exhibit-Based Cultural Entities Are Down (DATA)

Ticket Purchasing Frustrations Are On the Rise: Here’s Why (DATA)

Intentions to Visit the US Have Declined Among International Audiences – and the Potential Impact on Cultural Entities Looms Large (DATA)

The Primary Purpose of a Visit to a Cultural Organization (DATA)

Headwinds and Tailwinds for Cultural Organizations (DATA)

Dive into data on audience perceptions and behaviors.

Strap on your thinking cap and explore professional analyses and insights.

Watch and share short videos on urgent industry trends.

Hi! I’m Colleen.

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