Data & Analysis

Millennials Vs. Non-Millennials: Why They Do Not Visit Cultural Organizations (DATA)

A data-informed resource for cultural executives

Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.

Data & Analysis

Dive into data on audience perceptions, behaviors, and expectations.

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Thought Fuel

Strap on your thinking cap and explore professional analyses and insights.

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Fast Fact Videos

Watch and share short videos that summarize urgent industry trends and best practices.

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Who Visits Cultural Organizations – And Who Is Interested in Visiting, But Doesn’t (DATA)

Current Condition, Earned Revenue, Marketing

Data & Analysis

What Are The Most Important Membership Benefits? (DATA)

Fundraising & Membership

Fast Fact Videos

The Most Important Factor For Digital Success Within Cultural Organizations

Marketing

Thought Fuel

The Three Keys To Ongoing Millennial Engagement For Cultural Organizations

Access Programs, Current Condition

Data & Analysis

Why the Percentage of Families Visiting Cultural Entities is Declining (DATA)

Current Condition, Marketing

Thought Fuel

Announcing: Personalized Market Research Workshops For Cultural Entities

Current Condition

I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makers who are responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. I’m a curious, camp counselor-type – and I have a thing for cultural centers.