Your Reputation Precedes You: What It Tells Us About Satisfaction, Visitation, and Generation Z for Cultural Entities (DATA)

The perceived “favorability” of your cultural organization now carries nearly a quarter of guest satisfaction. What’s more, it rises with every younger generation, and the thing it rests on – your reputation – is also the second-biggest reason anyone decides to visit at all.

Here’s what cultural organizations need to know. Happy guests make for happy cultural organizations. We have opened with that sentence before, and we will open with it again, because it remains the best reason we know to care about what actually comprises visitor satisfaction. Higher onsite satisfaction scores correlate with...