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Marketing

Marketing

Marketing plays an important role in increasing the reputation of visitor-serving organizations – a top decision-making utility for visitation. Marketing is inextricably tied to visitor engagement and attendance. This area also plays a critical role in providing audience insights and summoning passion for an organization’s mission.

Data & Analysis

How Top of Mind Are Different Cultural Organization Types? (DATA)

Behaviors & Motivations, Marketing

Data & Analysis

How Much Should You Spend on Marketing to Maximize Attendance? (DATA)

Business Insights, Earned Revenue, Marketing

Subscribers

Which Social Media Platforms Maximize Engagement and Conversions for Cultural Entities? (DATA)

Marketing, Visitor Experience

The Causes Likely Visitors Care About Most as We Enter the Election Cycle (DATA)

Business Insights, Executive Leadership, Marketing

Subscribers

Marketing or Curating: Which Is More Important for Museums?

Business Insights, Marketing, Visitor Experience

Data & Analysis

Here’s What Organizations That Recovered Fastest Post-Pandemic Have in Common (DATA)

Business Insights, Marketing

Data & Analysis

Is Instagram the Top Social Media Channel for All Ages? What About Performing Arts? (DATA)

Marketing

Data & Analysis

Which Social Media Channel Is Most Important for Cultural Organizations? (DATA)

Marketing