The United States has not just lost a little momentum as a destination — it has taken a real, broad-based hit across the travel-intent funnel.
This has significant implications for cultural organizations. Here’s what the data show: intentions to visit the U.S. have declined materially among Canadians and Europeans who profile as likely visitors to museums and performing arts organizations. We started seeing the warning signs near the end of 2024: international intent to travel to the United States was slipping before the current administration even took office. We saw it in the broader data,...Sign in to KYOB+
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