Intentions to Visit the US Have Declined Among International Audiences – and the Potential Impact on Cultural Entities Looms Large (DATA)

In anticipation of a new administration taking office, the United States began to suffer a steep decline in its perception as a desirable travel destination among international audiences.

Here’s a look at the most recent data, and what this means for museums and performing arts organizations.

In our article at the turn of the year, Four Trends We’re Watching in 2025 for Cultural Organizations, we showed data on an alarming trend for cultural organizations: The decline in intentions to travel to the United States for leisure purposes. <a...