Are performing arts and museum-going Americans planning to travel over their spring breaks this year? What motivates their choices of destinations locations? How are they getting there? How long are they staying? Have we returned to pre-pandemic spring break behaviors?
The answers are both yes and no. Here’s what cultural organizations need to know.
Spring Break 2024 is rapidly approaching, and it’s time for cultural organizations to prepare for potential increases in attendance.
We’re probably with you on this: The phrase “the new normal” has become tired...
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