The pandemic has changed the length of the visitor planning process – at least for now. Here’s what your cultural organization needs to know.
As we’re all well aware by now, the pandemic has impacted nearly every facet of cultural entity operations and attendance engagement. Today, we’re reporting out on how the pandemic has impacted the visitation decision-making process in terms of planning and ticket redemption timeframes. In a nutshell, they've become much shorter. Since people are traveling less, cultural entities are seeing a higher percentage of their attendance coming from local audiences. As a result, two significant timeframes...Never miss the latest read on industry data and analysis.
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