Here's the overall level of attendance that museums and performing arts organizations can reasonably expect this year.
It’s a new year, folks! However, a simple glance at the headlines hints that it still may not be an easy one. Research suggests that attendance to cultural entities in 2021 is likely to be higher than in 2020… but still a long way from historic levels. We last shared a modeled market potential analysis for exhibit and performance-based entities in August 2020. Today, we’re sharing updated expectations. Given the current condition (infection rates, changing leadership, vaccination rollouts, etc.), what attendance levels...Never miss the latest read on industry data and analysis.
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