Need data? We’ve got it.
With tighter budgets, uncertain futures, and changed behaviors due to the pandemic and political turmoil alike, making data-informed decisions has never been more important for museums and performing arts institutions. We’re thrilled that this site has been your go-to source for high-confidence market research for the cultural sector for over a decade. But what about research unique to your situation and environment?
We’ll continue sharing industry-wide trends on this site. However, you may have noticed that we’ve shifted from publishing articles each Wednesday to every other week. This allows us to focus on individual organizations and partners during this critical time. Our work with these partners and the unassailable importance of data right now has led us to do something we’ve never done before: Directly remind you in an article about the importance of data-informed decision-making right now, and how we can help your organization, too.
Want to know your unique optimal price point for admission? If the building expansion your board is considering will enhance and sustain future engagement? If the new ad campaign will attract new and emerging audiences? Why likely visitors in your region aren’t attending? IMPACTS Experience is continuously in market gathering research to respond to these types of questions. In many cases, we already have the data and analysis in place to help you achieve your business and mission objectives. If we don’t, we can develop it.
No doubt about it: Broader industry trends are critical for an organization’s success. But here’s why we’re stepping back from weekly articles and ramping up our efforts with individual cultural organizations and groups during this critical year:
- Organizations need to be especially effective this year and next. With cultural entities having averaged only 35% of 2019 attendance in 2020 and some facing closures for more than a year, there is neither the margin of error nor tolerance for ineffective strategies or false starts. Entities need to secure revenue and also be successful in executing their missions.
- Organizations need to be especially efficient this year and next. Wallets are tighter than ever, and – quite frankly – there generally isn’t space for as much gut-led “experimentation” and “I think” guesswork. Money spent this year has to pay off.
- This is a pivotal moment to rebuild the sector and individual institutions. In many ways, this is a moment of growth for the cultural industry. It’s a forced opportunity to discontinue ineffective operations and to mend and strengthen more efficient and inclusive foundations. This year is a time to intelligently reassess practices and to rebuild better ones where necessary.
- There’s an influx of “I think”-solution services hitting the cultural sector right now. The cultural industry is fighting for its future in a way we’ve never seen before – including during our work during the 2008 recession. There are many situations that even our most seasoned leaders have never experienced before. In light of changes ranging from increased digital connectivity, to distrust in government entities, to health risks jeopardizing attendance… we’re in a bit of a new world. Having a pulse on the actual behaviors and preferences of our audiences may be the key to success this year and beyond.
Our ongoing studies have data at the ready, and they allow us to provide engagements focusing on perceptions and behaviors surrounding organization types within a region. We do:
And we also offer specialized studies such as:
- feasibility and market potential analysis
- pricing studies
- concept assessments
- ongoing monitoring for individual institutions
As mentioned, we’ll keep publishing industry-wide data here every other week. Next Wednesday, we’ll publish an update on sector-wide market potential and expected attendance in 2021 for both exhibit and performance-based institutions.
Data is more important than ever right now. We can help.
We publish new data and analysis every other week. Don’t want to miss an update? Subscribe here to get the most recent data and analysis in your inbox.