Safety First: Museum Visitors Expect Better Mask Enforcement (DATA)

According to visitors, the primary role of museum frontline staff members right now is to help keep people safe. And there's room for improvement.

As the coronavirus rages on, mask requirements are becoming increasingly commonplace across the nation. When it comes to cultural organization visitors, mandatory mask requirements remain the top thing people say will make them feel safe attending. Even likely visitors in more politically conservative states and regions want cultural entities to require masks. But just putting up a “mask required” sign or checking as people walk in isn’t enough. Not by a long shot....