It’s official: Difficulty purchasing tickets is now a top reason why likely guests to museums and performing arts organizations choose not to attend.
Here’s what leaders need to know about this trend and the reported sticking points for both exhibit and performance-based organizations. Online purchasing has gotten easier and easier in recent years. People can complete transactions with as little as one click or swipe. So when a potential visitor encounters a complicated, time-consuming purchasing process, it may be enough to deter them from visiting altogether – and choose something else instead. At this...Sign in to KYOB+
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