Difficult, Time-Consuming, Confusing? Ticketing Issues Are Deterring Visitors (DATA)

How big of a barrier to attendance are ticket purchasing challenges? What is the redemption timeframe for tickets to cultural organizations? What methods are people using to purchase tickets (e.g., mobile, web, etc.)?

Here are the answers for exhibit and performance-based organizations.

There’s no doubt about it: Digital and online purchasing expectations increased during the pandemic. People are used to spending less time navigating and completing the online transaction experience, with companies from Amazon to Uber working to make the purchase pathway as easy and simple as possible.  Folks...