Differentiated, Variable, and Dynamic Pricing? What Cultural Entities Need to Know

What are the differences between these pricing models? How is the market responding to them for cultural organizations? What is working well, and what is backfiring? Let’s talk about it – with data.

Pricing models are currently dominating a lot of management discussions in cultural organizations. And it makes sense: Business disruptions relating to the pandemic remain fresh in many executives’ brains and underscore the need for organizations to think strategically about their business models. And recent financial challenges have motivated boards of trustees and leadership teams alike to critically evaluate engagement strategies, revenue...