Onsite technology (virtual reality and techy exhibits) sound cool, but data suggest that inadequate offsite technology (ticketing platforms and social media) is a primary reason why many people do not visit cultural organizations.
Cultural organizations are doing technology wrong. Or, more accurately, they may not be focusing on their most immediate tech-based opportunities to inspire and support visitation. When it comes to onsite technology - such as virtual reality, techy exhibits, and mobile apps - cultural entities (and museums in particular) are generally enthusiastic and chatty. These initiatives are the basis of many industry conference sessions, and they often...Never miss the latest read on industry data and analysis.
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