Onsite technology (virtual reality and techy exhibits) sound cool, but data suggest that inadequate offsite technology (ticketing platforms and social media) is a primary reason why many people do not visit cultural organizations.
Cultural organizations are doing technology wrong. Or, more accurately, they may not be focusing on their most immediate tech-based opportunities to inspire and support visitation. When it comes to onsite technology - such as virtual reality, techy exhibits, and mobile apps - cultural entities (and museums in particular) are generally enthusiastic and chatty. These initiatives are the basis of many industry conference sessions, and they often...Sign in to KYOB+
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