Beware of technology for technology's sake.
Every few years, the cultural industry seems to come to life with buzz – followed by lemming-like execution – of a new, technology-based trend that promises engagement-based salvation. “Finally,” some professionals all but declare at conferences and to executive leaders, “the magic bullet to getting new people through the door and keeping guests happy forever and ever!” The tool cultivates a nearly religious following of industry professionals and - for one to three years - asking even baseline questions about the efficacy of the tool or highlighting a need for strategy around it...Sign in to KYOB+
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