Are Mobile Apps Worth It For Cultural Organizations? (DATA)

The short answer: No.

Mobile applications have been a hot topic for a long while within the visitor-serving industry. There are mobile applications for all kinds of museums, zoos, aquariums, historic sites, and performing arts entities. But are people using them? And do they increase meaningful performance metrics like visitor satisfaction? A (rad) museum professional recently tagged me in a Facebook conversation, asking if I had data that I could share regarding cultural audiences and mobile applications. Why didn’t I think about that before? At first I was a bit flummoxed about how to approach this, as IMPACTS has...