Musing On A Mobile App For Your Cultural Organization? Read This First (NEW DATA)

On the whole, mobile apps are still unlikely to be worth it for cultural organizations.

It’s time for a data update, folks! In 2017, we published data in an article titled, “Are Mobile Applications Worth It For Cultural Organizations?” We noticed that there wasn’t much high-confidence, unbiased market research on how museum and performing arts-goers use mobile applications and what impact - if any - they really had on guest satisfaction. The article gained industry attention (and some hate mail from mobile application developers angered at our drawing back the curtain). The data showed that more people used...