Technology won't solve your cultural organization's problems. At least, not on its own.
At IMPACTS, we’re often asked to look into the data-informed pros and cons of onsite technology usage, in terms of what visitors expect and how they behave. Increasingly, we’re asked about augmented reality and virtual reality, and when (or if) this tech is worth the investment. (Spoiler: There are some cases where experimentation makes sense, but be wary of implementing "technology for technology’s sake.” If there are more pressing technological needs that aren’t meeting audiences’ baseline expectations, then fancy tech “extras” will benefit from...Sign in to KYOB+
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