Live music in the museum gallery, wine the theater atrium, and 5K runs around the zoo? Data suggest that thoughtfully diversifying the experience can help attract new audiences.
Many cultural organizations – including museums and performing arts entities – are on a roll with these kinds of programs! Still, as a sector, data suggest that there’s an opportunity to leverage diverse visitor experiences (and go beyond the traditional “core” curatorial and/or performance focus of many organizations) in order to engage new constituencies…and keep them coming back. There is, of course, a catch: For organizations to succeed, they benefit by...Never miss the latest read on industry data and analysis.
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