Data suggest that cultural organizations are still not representatively engaging new audiences – and our inability to meet this challenge may be exacerbating an already percolating problem.
Often within the cultural industry, an opportunity isn’t necessarily collecting or having data – it’s correctly analyzing and interpreting it in ways that successfully inform an organization's strategies. In other words, our challenge frequently concerns collecting signals rather than noise – and putting those signals together to understand what is actually happening in terms of potential attendees' thoughts, behaviors, expectations, and perceptions. Attendance numbers are important – no doubt about it!...Never miss the latest read on industry data and analysis.
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