Here’s what’s happening and what it means for museums and performing arts entities.
No, it doesn’t necessarily mean that organizations are not “doing a good job with families.” There’s more going on here – and the implications may be critical for organizations to thrive in the long-term. Families with children are an important audience for cultural organizations. After all, over 60% of people who have visited museums or performing arts organizations in the past two years attended these types of entities as children. (And over 70% of recent theater-goers!) Children represent the leaders of the future – our...Never miss the latest read on industry data and analysis.
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