Over 60% Of Recent Visitors Attended Cultural Organizations As Children (DATA)

 

You may have guessed it was true – but here’s why this statistic matters.

The idea that those who visit cultural organizations as children are more likely to come back as adults may be a “statistic” that cultural executives loosely reference as fact without supporting evidence. After all, it seems to make sense – especially for those of us toiling in the cultural realm who were sparked into history, science, or the arts as children at these very types of organizations. *Raising my hand enthusiastically* But is it really true that those who visit as children are more...