The percentage of visitors attending cultural organizations with their traditional nuclear family members has declined by 19% since 2006. Here’s how visitation trends continue to evolve...
People are visiting cultural organizations with different companions than they did twelve years ago. It’s up to these organizations – from art museums to historic sites to orchestras – to understand these changing trends regarding the travel parties of guests visiting their organizations. The data below is from the National Awareness, Attitudes, and Usage Study, and it shows the travel party construct of recent attendees to cultural organizations. The data is organized...Never miss the latest read on industry data and analysis.
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