Who grows up to be bigger museum and performing arts organizations attendees and advocates – those who visited with a school, church, or other group, or those who visited with their families?
Does the differentiation even matter?
As it turns out, it does. It matters a lot. Over 60% of adult visitors to museums and/or performing arts organizations first attended them as children. Theater performances take the lead, with over 70% of adult guests reporting having attended these organizations when they were kids. This finding implies that engaging children is not only good for our missions to educate and...Never miss the latest read on industry data and analysis.
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