Who grows up to be bigger museum and performing arts organizations attendees and advocates – those who visited with a school, church, or other group, or those who visited with their families?
Does the differentiation even matter?As it turns out, it does. It matters a lot. Over 60% of adult visitors to museums and/or performing arts organizations first attended them as children. Theater performances take the lead, with over 70% of adult guests reporting having attended these organizations when they were kids. This finding implies that engaging children is not only good for our missions to educate and...
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