While it may not be an entirely conscious assumption, it's one that is reflected in engagement strategies and may hurt cultural mission and business imperatives.
Not everyone who differs from the traditional cultural visitor is unable to afford admission to a cultural organization. That sounds ridiculously obvious and rather insulting, doesn’t it? …And yet the “free/discounted admission” and “engaging new audiences” discussion may be one of the most confused conversations within the industry at the highest levels of institutional leadership. Why do seemingly so many organizations create free or discounted programs and boast it as their sole or leading contribution...Sign in to KYOB+
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