Admission Price Recall: Only Half Of Visitors To Cultural Organizations Get It Right (DATA)

Here’s what this means and why it matters for cultural organizations…

There are a whole host of reasons why cultural professionals seem to put their fingers in their ears whenever realities surrounding admission pricing come up. From what I can tell, these reasons seem to have something to do with personal values, unproven beliefs, and – perhaps more often than we’d like to admit – inertia. After all, if we admit that admission price is not a primary barrier to visitation to cultural organizations, then it means facing down even more daunting data-informed, actual barriers. Those beasts...