Here is a round-up of the primary reasons why people with an interest in visiting cultural organizations do not actually end up visiting - and what your organization needs to know to overcome these barriers.
I frequently dig into data about barriers to visitation among likely attendees to cultural organizations - and a round-up article is calling my name. Data suggest that over 30% of folks who report interest in visiting a cultural organization (such as a museum, zoo, aquarium, symphony, ballet, theater, or other visitor-serving organization) still haven't visited one of these entities within the past two years....Never miss the latest read on industry data and analysis.
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