During their free time, would people rather go out or stay in? Here’s what cultural organizations need to know about the growing “couch contingent” audience.
Organizations tend to believe that other cultural organizations and destinations are their primary forms of competition for visitation. For folks who want to go out in the first place, this is often the case. But what about those folks who would rather not get out of their PJs? Data suggests that even people who profile as high-propensity visitors are increasingly preferring to stay home as opposed to going out. High-propensity visitors are folks who...Never miss the latest read on industry data and analysis.
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