More Spending or Less? A Divide in How Potential Visitors Are Reacting to Economic Concerns (DATA)

Intentions to visit cultural organizations declined in the first quarter of 2025. But a distinct subset of high-propensity visitors is attending museums at a higher rate. Here’s what cultural organizations need to know right now.

At a glance, current headlines are conflicting for cultural executives. Consumer confidence is low and people are showing a preference to stay home and save, but there are also reports about splurges in consumer spending in March in an effort to get ahead of tariffs. What does all this mean for cultural organizations aiming to maximize...