Change is underway – and things are moving quickly.
Here’s an update on the growth of artificial intelligence usage in search related to leisure trip and out of home activity planning by generation. We published our first article on AI usage related to cultivating attendance for museums and performing arts organizations last summer, noting that audience acquisition strategies have fundamentally shifted. Gone are the days when prospective visitors relied solely on traditional search engines to discover museums, performing arts venues, aquariums, and historic sites. Today’s audiences increasingly turn to AI-powered tools like ChatGPT, voice assistants, and...Sign in to KYOB+
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