The midyear research is in: What might cultural organizations expect in terms of attendance in 2026 and 2027, and how much has changed since January mindful of slipping consumer confidence, rising recreation prices, and an economy that keeps growing while consumers keep wincing?
Read on for the updated expected attendance levels for 2026 and 2027, quantified individually by organization type respectively for aquariums, art museums, botanical gardens, children's museums, history museums, natural history museums, science museums, zoos, orchestras, theaters, and other performing arts entities. We ran the midyear market potential models, and the updates are modest:...Sign in to KYOB+
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