What Influences Visitor Satisfaction Most by Generation? (DATA)

An organization's reputation? Employee courtesy? Educational experience? Parking? Here are the weighted components that collectively comprise guest satisfaction for cultural organizations by adult generation cohort for Generation Z, millennials, Generation X, and Baby Boomers.

Happy guests make for happy cultural organizations. Higher satisfaction scores correlate with a greater likelihood to endorse an organization, return for another visit, become a member or subscriber, and to find greater perceptual value for the cost of admission.

But what exactly goes into overall satisfaction? What are the constituent components that make an experience satisfying, and...