Research regarding public perceptions of zoos and aquariums may show the importance of being more than an attraction for other types of cultural entities.
I had the honor of keynoting the Association of Zoos & Aquariums annual conference in New Orleans in September. My charge? Underscore key research on the role that mission plays in motivating attendance. We have a good deal of information on the topic – the hard part was choosing which data sets to bring that would resonate with everyone from CEOs to marketing executives to animal caretakers to conservation researchers… while also respecting my...Sign in to KYOB+
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