It’s Easiest To Spot Visitor Engagement Trends At Aquariums. Here’s Why. (DATA)

You might not guess it, but aquariums serve as the most effective source for spotting industry trends among the cultural organization types.

Here’s why this matters for other cultural organizations.

I spot engagement trends that impact cultural organizations such as museums, botanic gardens, historic sites, performing arts entities, zoos, and aquariums for a living. Because mission execution and financial sustainability are so closely connected, identifying these trends helps cultural organizations to adapt and thrive. To do this, I need to be on the lookout for patterns. There is a lot of big data coming in from the National...