The Biggest Mistake Leaders Make in Engaging Millennial Visitors

Cultural organizations may be overthinking millennial engagement to their own detriment.

I write and talk a lot about millennials. I have access to a heck of a lot of data on why engaging millennials is so important for cultural organizations, why millennial board representation matters, millennial giving gripes, and – self-important millennial bias disclaimer – I’m a millennial myself. Fellow millennials (born 1980 – 2000) may cringe at the thought of belonging to this generational cohort. A Pew Research study reveals that 60% of (actual, birthdate-verified) millennials resist identifying themselves as millennials. Whether it’s because we want...