Data shows that cultural organizations have a long way to go to engage millennials at representative levels. Here’s a two-year data update.
“We need to be better at engaging millennials!” If you’re sick of hearing this, then join the club! (Especially if you are a millennial yourself, as a study by Pew Research shows that millennials hate being called millennials.) However, we talk about millennials so much for a few good reasons! The need for cultural organizations (museums, zoos, aquariums, symphonies, theaters, botanic gardens, orchestras, etc.) to reach millennial audiences is deeper and more complicated than we may realize....Never miss the latest read on industry data and analysis.
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