The benefits of understanding "the market" extend far beyond the marketing department.
Last week I wrote an article about how engaging millennials within cultural organizations increasingly means engaging audiences of all generations. I wrote, “Millennial talk is everybody talk.” This week, I’d like to propose a similar mental shift to unravel some common confusions that may also be holding organizations back: Market talk is every department talk. When organizations seek information about the behaviors and preferences of the market (by way of audience research or market research), they are uncovering realities that can beneficially impact all departments....Sign in to KYOB+
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