When Colleen and I conducted a recent trends boot camp, a director of a visitor-serving organization asked us this question.
It is a good question.
I am thrilled to share this guest article by my fantastic colleague, Jim Hekkers. Jim served as the Managing Director of the Monterey Bay Aquarium for 15 years, and now I am honored that he is my partner in sharing trend data for cultural organizations. Jim served in the trenches of a major institution that was one of the earliest adopters of... Never miss the latest read on industry data and analysis.
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