When Colleen and I conducted a recent trends boot camp, a director of a visitor-serving organization asked us this question.
It is a good question.I am thrilled to share this guest article by my fantastic colleague, Jim Hekkers. Jim served as the Managing Director of the Monterey Bay Aquarium for 15 years, and now I am honored that he is my partner in sharing trend data for cultural organizations. Jim served in the trenches of a major institution that was one of the earliest adopters of...
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