Attendance to cultural centers is on the decline, but data suggest that forward-facing organizations may see improvements by 2020. Here’s why.
Overall, data suggest that attendance to visitor-serving organizations is in a general state of decline relative to population growth – and this may suggest a problem with the current visitor-serving organization business model. For organizations that fail to adapt their engagement strategies to respond to emerging audiences, there’s abundant reason to believe that their attendance levels may continue to stagnate or decline. However, data suggest that those organizations willing to evolve their thinking about emerging...Sign in to KYOB+
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