"In my more than twenty-five years of leadership at large visitor-serving organizations, I’ve gained a profound appreciation for continuously gathering, using, and evaluating data. Here are a few lessons I’ve learned."
I am thrilled to share this guest article by my colleague, Jim Hekkers. Jim has served in several executive leadership roles and on boards of directors within cultural organizations throughout his ongoing career. Notably, Jim served as the Managing Director of the Monterey Bay Aquarium for 15 years. I am honored that he is my partner in <a... Never miss the latest read on industry data and analysis.
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