“What books should I read to help my organization move forward?”
My colleagues and I get this question a lot. I have a variety of answers, depending on the topic of discussion. With the season of giving upon us, I’d like to share the three books that I consistently recommend most often. These are the most inked-up, worn, and post-it-note popping books in my library. And they have each fundamentally changed how I think and approach situations as a trend analyst working to understand how to best engage cultural audiences. Cultural organizations – from science museums to zoos to...Never miss the latest read on industry data and analysis.
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