It's time to consider what this word really means.
Research shows that entertainment value is the single biggest contributor to overall satisfaction for someone who visits a cultural organization – think museum, zoo, aquarium, botanic garden, or performing arts entity. According to visitors, the entertainment quotient of an experience accounts for about 20% of overall satisfaction, while education value contributes about 5%. Upon learning this news, some organizations may look the other direction in anger, or hang their heads in despair. “We are all about education,” they may insist. “We are not an amusement park!” Indeed, cultural organizations...Sign in to KYOB+
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