Providing an educational experience helps visitor-serving organizations increase visitation – but not necessarily in the way that they might suspect.
For more recent data on these metrics, please see Education Value Justifies Visits to Cultural Entities - Why This Matters (DATA). This week, I would like to underscore an opportunity – and that opportunity is for cultural organizations (i.e. museums, zoos, aquariums, gardens, performing arts organizations, etc.) to successfully leverage their education value...by increasing their entertainment value. Who said that they were at odds in the first place? These data do not represent a “win” for education in...Sign in to KYOB+
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