The weighted values that go into a satisfying visitor experience are a bit different for millennials compared to non-millennials.
It’s no secret: Visitor satisfaction is critical for the success of visitor-serving organizations such as museums, botanic gardens, science centers, historic sites, and performing arts entities. Satisfaction not only drives repeat visitation, it also plays a major role in endorsement which, in turn, entices new visitors to attend. Some organizations measure overall satisfaction with a single metric. (“How satisfied were you with your visit?”) But at IMPACTS – a big data and predictive technology company – we use a...Never miss the latest read on industry data and analysis.
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