Here are the components that make up guest satisfaction for exhibit-based and performing arts organizations, and how these values have changed since the pandemic.Happy guests make for happy cultural organizations. Higher satisfaction scores correlate with a greater likelihood to endorse an organization, return for another visit, become a member or subscriber, and find greater value for the cost of admission.
It’s common for many audience research methodologies to have an “overall satisfaction” metric, a singular assessment-based value that aims to understand how guests feel about their experience. “How would you rate your...
Never miss the latest read on industry data and analysis.
Already have an account? Sign In