Data Reveals the Weighted Factors Comprising Guest Satisfaction for Cultural Entities

Here are the components that make up guest satisfaction for exhibit-based and performing arts organizations, and how these values have changed since the pandemic.

Happy guests make for happy cultural organizations. Higher satisfaction scores correlate with a greater likelihood to endorse an organization, return for another visit, become a member or subscriber, and find greater value for the cost of admission.

It’s common for many audience research methodologies to have an “overall satisfaction” metric, a singular assessment-based value that aims to understand how guests feel about their experience. “How would you rate your...