It depends upon why they are members in the first place.
It stands to reason that members to cultural organizations – such as museums, zoos, aquariums, botanic gardens, and performing arts entities – may feel more satisfied with their visits when compared to non-member visitors to these same organizations. After all, they are registered supporters! But just how much more satisfied are members compared to non-members? And is there anything that significantly impacts how satisfied these members are when they attend? Visitor satisfaction is critical for success. Higher visitor satisfaction rates correlate with a greater likelihood to endorse...Never miss the latest read on industry data and analysis.
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