What Are The Most Important Membership Benefits? (DATA)

Hint: It's not the tax deduction...

It’s a basic question that I’ve never covered here on Know Your Own Bone! That said, it’s one upon which there is a significant amount of information in the National Awareness, Attitudes, and Usage Study (NAAU). The NAAU is an ongoing survey of over 108,000 individuals in the US regarding their perceptions and behaviors surrounding cultural organizations. The data shared here includes exhibit-based organizations such as museums, botanic gardens, historic sites, science centers, aquariums, and zoos. We asked folks who are members (paying less than $250 annually) to any kind of exhibit-based cultural...