Is it true that the longer folks stay, the more satisfied they are with their visit?
It's close, but there are some critical, often overlooked factors at play regarding length of stay and guest satisfaction. “Length of stay,” or how long people stay at a cultural organization such as a museum, is a popular metric that several organizations monitor. It can help manage flow through the facility, underscore the need for food service and other options, and reveal where visitors are spending the most time. It’s good to know how long visitors are spending at your organization. In speaking with...Sign in to KYOB+
Not a member yet?
Never miss the latest read on industry data and analysis.