From Generation Z to Baby Boomers, here is the intel on the sources of information that different generations are using to inform a visit to a museum or performing arts organization.
By now, cultural executives understand that social media and digital engagement are critical for an organization’s success. Gone are the days of social media being a tacked-on strategy led by a single intern. Instead, effective social media and digital engagement strategies are woven into the entirety of a cultural organization’s audience experience – both onsite and offsite – and extend far beyond...
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